Branding elevates the association that the customers have with a company or a product. An offering from a known source, is what satisfies the consumer who relates a brand with the value triad of quality, service and price. Brands have a special attraction among the customers. They believe in the brands that have provided them […]
Can you imagine sitting in the office lobby, waiting to be called in for the interview but instead, it gets canceled- and the reason for that being your internet presence? Don’t believe it? You should. Because online presence can have a huge impact on your placement. You might think that companies only look at your […]
Marketing strategies have progressively evolved after going through various stages since the end of the 19th century. The advancement in marketing strategies has given rise to the concept of business development. Gone are the days when people used to advertise in newspapers and billboards for their brands. From 2010 and beyond, the internet seems to […]
Times were different when the ‘Vicko Vajradanti’ ad’s jingle used to ring around in our ears and when large billboards carried the pictures of a cute little pug from ‘Hutch’. We have come a far way from those funny ads on tv and the monotonous voiceover ads on the radio. No, the ads haven’t disappeared. […]