Branding elevates the association that the customers have with a company or a product. An offering from a known source, is what satisfies the consumer who relates a brand with the value triad of quality, service and price. Brands have a special attraction among the customers. They believe in the brands that have provided them […]
Marketing strategies have progressively evolved after going through various stages since the end of the 19th century. The advancement in marketing strategies has given rise to the concept of business development. Gone are the days when people used to advertise in newspapers and billboards for their brands. From 2010 and beyond, the internet seems to […]